Päivi Paltola
Founder & CEO
Circulove
Circulove was born out of a desire to do good for people and the planet in a sustainable way. We wanted to create a company that’s dedicated to a true circular lifestyle, with clean skincare and no compromises. Sustainability, circular economy, well-being and doing good sits at the heart of everything that we do.We want to bring salon level, clean natural skincare available to everyone with the least possible environmental impact. Circulove was founded 2020 by a group of Scandinavian designers, natural cosmetics chemists, beauticians; nurses, lifestyle professionals for whom sustainable thinking, and acting responsibly is paramount. Having worked with leading Scandinavian beauty, design and fashion brands for 20+ years, Circulove’s founder Päivi Paltola became increasingly concerned with the high levels of ineffective, non-traceable ingredients packed with superfluous packages she found in almost every product –this prompted her to start investigating how to use circular design principles in skincare to create more meaningful beauty. The fact is that more than 80% of the environmental footprint of a product is often decided right from the beginning of the design phase. “Our values are based on concrete actions:using ocean waste plastic, by-products, biodegradable raw materials, and promoting circular loops, less usage and transparent supplier networks We are supporting local fishermen, women cooperative and small entrepreneurs while making clean, probiotic skincare that truly works” says founder Päivi Paltola. Päivi Paltola holds a M.Sc. in Economics from the Aalto University Helsinki and is CIDESCO Beauty Therapist.