Hygiene has moved past the hands to other areas of the body. Prepare yourself for the next wave of sanitisers, and new opportunities as hygiene evolves into a beauty must-have.
Alex Fisher is an Associate Director for Beauty & Personal Care at Mintel. While her focus is the UK market, she searches the globe for consumer and manufacturing trends. Alex joined Mintel in 2017 as a Senior Beauty Analyst for the Beauty and Personal Care team. Prior to Mintel, she worked with numerous personal care manufacturers as a research executive, before spending 3 years in revenue management in the food & drink sector.