Programme 2021

2-3 March 2021

All timings in CET (Central European Time)

08:00 - 08:50

Networking & 1-2-1 Meetings

08:55 - 09:00

09:00 - 09:35 - Keynote

Consumer Insights & Marketing

KIKO Milano’s Innovation Model

Heike Linnemann, Brand General Manager, KIKO Milano

  • Learning from the fast fashion industry, KIKO Milano is following a consumer oriented innovation approach that is focusing on delivering prestige- and professional inspired on trend, quality products at an affordable price.
  • During the session we will cover fast paced KIKO Milano’s innovation model.

09:40 - 10:15 - Keynote

Innovation & Technology

From Open Innovation to Collaborative Innovation

Dirk Ploss, Senior Innovation Manager, Beiersdorf

  • Full session abstract TBC

10:20 - 10:55 - Case Studies

Innovation & Technology

How to Build Your Own Brand: What are the Steps for Success and the Milestones?

Stacy Pavlova, Founder & CEO, SHIMANI Smart Skincare

  • Full session abstract TBC

Consumer Insights & Marketing

World Market for Beauty and Personal Care

Amy Rollinson, Research Analyst, Euromonitor

Covid-19 sees the global beauty industry contract by 2% in 2020 with the forecast period impacted by slowing growth. Colour cosmetics and fragrances were particularly hard-hit while bath and shower, and skincare remained resilient. Asia Pacific remains a bright spot for the industry due to faster recovery from the pandemic, whilst North America and Western Europe see their economies suffer. Consumer attitudes have shifted due to the disruption of this period and companies must adapt to this through their digital and e-commerce offerings whilst aligning with simplicity and wellness.

11:00 - 11:50

Networking Break & 1-2-1 Meetings

11:50 - 12:25 - Case Studies

Innovation & Technology

Innovative HPP Cosmetics and Personal Values

Agata Angelika Rzoska, PhD Student, University of Economics in Katowice

This presentation aims at showing the meaning of the information regarding the attitudes of customers in respect to the innovative HPP cosmetics products (High Pressure Processing). It is carried out within frames of the Means-and Chains (MEC) theory, which focuses just on links between  consumers and for instance innovative cosmetics HPP. Particularly, MEC theory attempts to reveal motives hidden behind consumers' choices via the laddering approach. The author also indicates the role of the analysis of ‘tailored needs’ visualized in the Nain’s Pyramide. Better understanding of which characteristics of innovative cosmetics HPP is significant for recognizing  basic motivators for consumers seeks. All these can create feedback messages for producers to reach the milestone market success.

12:30 - 13:05 - Case Studies

Innovation & Technology

ALQVIMIA: Natural cosmetics made with love, from nature

Drolma Lizcano, CEO, ALQVIMIA

  • ALQVIMIA was born in nature, with a purpose to prove that we can create value from nature, without destroying it
  • Our secret is to do things with love, from the heart
  • Since 1984 we have created only 100% natural products
  • Idili Lizcano is the creator of the cosmetics, he usually dreams about new formulas, and can “smell” his creations from his imagination
  • Our products are aimed at providing a TRANSFORMATION (this is Alchemy) of the body, mind and soul, providing a life changing experience
  • We are not only a cosmetics company, we provide an awakening and life changing experience through products and experiences such as Workshops like our Female Empowerment Workshop, Eternal Youth Workshop, etc.
  • We are also a Holacracy driven organization, a new paradigm business, in which we value our employees and provide them with a series of non tangible incentives that motivate them, with the aim of empowering them and helping them grow both professionally as well as personally.

Innovation & Technology

The Supercritical Behavior for Linseed Oil - The New Challenge for the Skin Care?

Aleksandra Drozd-Rzoska, Associate Professor, Polish Academy of Sciences

Linseed oil is a source of amazing pro-health agents as a food additive and the skin conditioner for natural cosmetics. The high unsaturated fatty acid content has a moisturizing, nourishing, and softening effects. What is particularly important it supports wound healing, anti-inflammatory, and regenerative properties. In this contribution, the discovery of supercriticality (SC) in linseed oil is presented. SC is a unique state of matter in the surrounding of so-called critical point, which enormously increases the solubility (also selective), or ability to molecular interactions, including the chemical reactiveness. It is found that it extends at least 350 K, so the not-considered impact of SC on properties under the room or body temperatures can be expected. The critical singularity in linseed oil occurs at ca. 220 K, but this temperature can enormously increase by using some admixtures or pressure, easily reaching the environmental level. All these open a chance for a qualitative enhancement of pro-health features of the linseed oil by tailoring treatment features. It is also a chance for including high-pressure processing technology (HPP) to form new linseed oil-based innovative cosmetic products due to the possibility of ‘boosting’ SC features already by moderate pressures: 150 MPa – 300 MPa.

13:05 - 14:05

Networking Lunch

14:05 - 14:40 - Case Studies

Consumer Insights & Marketing

2021: When Hygiene Meets Beauty

Alex Fisher, Associate Director for Beauty & Personal Care, Mintel

Hygiene has moved past the hands to other areas of the body. Prepare yourself for the next wave of sanitisers, and new opportunities as hygiene evolves into a beauty must-have.

Innovation & Technology

Evolutionary Beauty

Laura Rudoe, Founder & CEO, S5 Skincare

  • Full session abstract TBC

14:45 - 15:20 - Solution Spotlights

Consumer Insights & Marketing

Beauty and the Era of Digitization – The impact of AI in the Global Beauty Industry

Jacqueline Hudson, CEO & Founder, LUXE Digital Now

The session will discuss the high impact of the future in the new era of digitization and the beauty retail sector. Subject matter covered will include AR/AI, virtual simulation, digital cosmetic simulation, e-commerce and mobile, virtual sales, smart mirror systems. Base line sciences will also be covered including the scientific approach to virtual skincare analysis and the buying power of the new digital era. And the impact real sciences are having on the influence of beauty technology, product production and market share.

15:20 - 15:55

Networking Break & 1-2-1 Meetings

16:00 - 16:35 - Case Studies

Consumer Insights & Marketing

Global Trends for ‘The Next Normal’ Personal Care & Beauty Innovation

Luis Carlos Chacón, Op-Ed Columnist | Global Consultant, Forbes Latin America | BusinessCase

  • After understanding the consequences of ‘pandemic-lockdown-recession’ on social behaviours and how change the PC&B industries, this talk presents a list of the main consumer trends that are determining the innovation strategies of main multinational and independent companies around these categories, all based on human tensions that move the need to be and feel beautiful.

16:40 - 17:30 - Panel Discussion

17:30 - 17:35

17:35 - 18:35

Networking & 1-2-1 Meetings

07:30 - 09:00

Networking & 1-2-1 Meetings

09:00 - 09:05

09:05 - 09:40 - Case Studies

Innovation & Technology

Personalize Skincare: Analysis of Present and Future

Rúben Vázquez, Founder & CEO, Lesielle

  • This session will analyze why personalized skincare is or not necessary, how the personalized skincare market is doing right now, and how and where it is evolving
  • We will also overview and analyze the different approaches and companies leading the market and the pros and cons of each of them.

09:45 - 10:20 - Case Studies

Innovation & Technology

Re-designing the Good Life, Return • Refill • Repeat –A Closed Loop Programme... How do you Get Retailers to Focus on Longer-Term Sustainability Rather Than Short-Term Profit?

Jo Chidley, Founder, Beauty Kitchen

Re-designing the Good Life,” this session will cover Beauty Kitchens efforts to innovate, produce and develop sustainably by shining a spotlight on sustainable product design, powered by Cradle to Cradle Certified™. Jo will discuss what it takes to lead a sustainable transformation through design and how Cradle to Cradle certification supports this journey. Natural & Organic are no longer good enough what the consumer wants/will want is true sustainability and how the power of looking backwards to design the future of what it means to be sustainable for beauty brands.

Consumer Insights & Marketing

Creating the ZENZ Universe

Jørgen Skjødt, CEO, ZENZ Organic

  • Importance of certifications
  • Establishing the ZENZ universe
  • ZENZ version 2.0 the new beauty standard

10:20 - 11:20

Networking Break & 1-2-1 Meetings

11:20 - 11:55 - Case Studies

Quality Management

Green Claims, Quality Management and Consumer Transparency

Mark Smith, Director General, NATRUE

Natural cosmetics represent a fast growing and dynamic sector of the cosmetics industry. In the advent of greenwashing, ensuring the integrity and honesty of green claims requires quality control steps to guarantee that those factors consumers expect from natural and organic cosmetics are met in order to deliver trust.

To this end, NATRUE will provide an overview to the sector covering elements such as:
  • The regulatory status quo;
  • The evolution of the market and factors impacting it;
  • Consumer perceptions, expectations and drivers;
  • Labels and certification schemes

Innovation & Technology

Disruption in Skin Care: Key Challenges

Markus Lehmann, CEO, Filabé of Switzerland

Skin care is widely based on the same technologies for the delivery of actives. From a consumer perspective, this is not relevant, as they do not perceive creams etc. as technology. They love the inherent rituals.

The challenge for a disruptor is to understand consumers’ and intermediaries’ reaction to the new technology and to find the sweet spot for market entry. These challenges and how we at Filabé of Switzerland tackled them will be laid out in the session.

12:00 - 12:35 - Case Studies

Innovation & Technology

Session by Look Fabulous Forever

Tricia Cusden, Founder , Look Fabulous Forever

Anna Cusden, CEO, Look Fabulous Forever

On a mission to lasso a generation to look, feel and live fabulously forever.

R&D & Formulation

Is it Possible to Combine Beauty and Sustainability?

Göran Agardh, CEO , IDUN Minerals

Caroline Thunstedt, COO, IDUN Minerals

How to create a circular business model in the beauty industry
  • Present situation – why bother?
  • How to get started - mapping Product content, Packaging, Transportation
  • What is a circular business model?
  • Partner cooperation. Start a dialog with your suppliers.
  • Communicate the progress

12:40 - 13:15 - Case Studies

R&D & Formulation

Research and Innovation as Tools for the Design of Natural Cosmetic Formulations (1)

Konstantinos Gardikis, Director of Research and Development, APIVITA SA

In-house as well as collaborative innovation are applied as great tools for the introduction of novel products to the market. Especially innovation in biochemistry, natural products chemistry and nanotechnology are presented as it results in raw materials that are beyond the state of the art, resulting in safe, effective and sustainable natural products.

13:15 - 14:15

Networking Lunch

14:15 - 14:50 - Case Studies

Innovation & Technology

50 Millions of Waste Avoided Since the Creation of Lamazuna, While Building an Eco-Site in South of France

Laëtitia Van de Walle, CEO & Founder, Lamazuna

14:55 - 15:30 - Case Studies

Innovation & Technology

Circular design + Clean Beauty - Case Circulove Skincare

Päivi Paltola, Founder & CEO, Circulove

Circulove skincare has been built with circular design principles from the very beginning of how the company is formed. The way that Circulove defines circular design is not only in designing the products, but the entire system around it.

We have three key principles that guide our decisions when creating our products and services:

1) Circularity

2) Ecology

3) Well-being

Circulove skincare of pure nordic origin offers microbiome- and barrier protecting products - key essentials your skin needs. Circulove effectively combines all-natural beauty, social responsibility and circular design thinking - the essence of sustainable beauty.

15:40 - 16:15 - Case Studies

R&D & Formulation

Skin Microbiome Biodiversity: The Research

Kit Wallen Russell, Head Researcher Pavane Research Centre and Director of JooMo, JooMo

There is a skin allergy epidemic raging across the western world, which has been suggested by some to be linked to the rise in the use of synthetic chemicals in modern cosmetics. JooMo Co-Founder, Kit Wallen Russell reveals his new groundbreaking peer-reviewed and published research, and gives details of the discovery of an extraordinary link between the biodiversity of the skin and its health, and the subsequent development of the first mechanism to test for skin health. Using this mechanism for the first time, on-going studies to test whether it is modern cosmetics damaging the skin’s microbiome in the western world have already shown, in published research, that they are a contributor. ‘Third Wave’ cosmetics are proposed as the solution to the skin allergy epidemic, heralding a new era of health-conscious, research-driven companies selling honestly labeled products, which are 100% truly natural.

Innovation & Technology

16:15 - 16:50 - Keynote

Innovation & Technology

Data-Driven “drug” Discovery Approach of a Natural Active Ingredient for Mature Skin

Alain Mavon, Senior Director, Science and Innovation, Oriflame Cosmetics

16:50 - 16:55

17:00 - 18:00

Networking & 1-2-1 Meetings